Aspire is a global healthy energy drink brand. I worked closely with their senior leadership team on a variety of branding initiatives to elevate the marketing of the Aspire brand. Projects include social media posts, Facebook and Amazon ads, point-of-sale collateral, in-store videos, and presentations. I also designed a logo for Aspiring Artists, Aspire's live music festivals that support local artists at events around the country. The original Aspire logo (large A with floral elements) and package design are the work of another designer. During my tenure at Aspire, I began working with their VP of Marketing and CEO on a refresh of the brand. Some of those designs are shown here.