2023 Copa AT&T Pro X Un Día is a soccer tournament and event activation that provided a fun and free immersive experience for young players and their families. Beyond allowing each participant to feel like a Pro for a Day, the event strengthened AT&T’s bond with the Hispanic communities of Houston and San Antonio, Texas. I served as the creative lead on this campaign via The MRN Agency.
Custom logo using AT&T fonts and colors
Locker room experience
Digital custom jersey experience
Free T-shirt for all event participants
In-store experience
Digital invitation
Branded referee uniforms
Player photo for meet and greet with Mexican former player Jared Borgetti
Trophy plate design
Screen graphic for activation recap to share with client