Mario Make Me A Model is a competition sponsored by Tricoci Salon & Spa to identify top talent in the Midwest. The contest spans 3 months and culminates with the announcement of the winner at a runway show in Chicago. I designed, directed, and edited the open model call spots for each of the 5 finalists in addition to the commercial promoting the runway show. My work has also included digital ads and social media work for Mario Make Me A Model as well as radio commercials and TV spots for the Killer Cuts campaign.