Hemos Entrado a Tu Cancha ("We have entered your field/pitch") is an award-winning grassroots campaign featuring Mexican goalkeeper Memo Ochoa that helped small businesses in CDMX and Monterrey bounce back from the pandemic. The goal of the campaign was to demonstrate that the real superstars are the community members themselves, and AT&T has entered their field to support and cheer them on, down to the neighborhood level. I joined The MRN Agency as a remote fractional creative director during phase 2 of this campaign. I refined the visual system and introduced updated color blocks drawn from AT&T Mexico’s bold palette—helping the campaign successfully scale from Monterrey to Mexico City.