DRAFTED is a Latina-led sports culture platform, creative consultancy, and media agency that operates at the intersection of women's sports, fashion, music, and identity. Partnering with DRAFTED, I took their existing event logo and digital palette for SZN XI, a ‘fashion and fútbol’ experience, and expanded it into a comprehensive visual system. As Creative Director, I established the typography, print-ready color translation, and designed large-scale environmental signage, partner collateral, and social campaign assets. SZN XI was a total success with over 21 million earned social impressions and 400+ attendees.