The Germaine Townhouse

I had the privilege of collaborating with the UK Headquarters of Spanish skincare brand Germaine de Capuccini (GdC) on The Germaine Townhouse, an immersive, multi-room experience for spa professionals at The Columbia Hotel in London. My role was to design a large-scale wall that served as a backdrop for a display of GdC’s signature product lines. The curves of the brand’s iconic swan logo created a sense of movement across the static panels, and images of product textures served as backdrops for key brand benefits. Each panel was color-matched to the product's packaging, and the GdC team brought the vision to life with floral arrangements that added an organic, dimensional layer to the display. Additional assets included a screen graphic and a banner to welcome the guests to the event.